What?!! You have NO Online Presence

 September 28, 2016
Posted by qc

Whether you’ve started your business or have a few years under your belt, you’ll know that building a presence can be time consuming and, at times frustrating.  But it’s very important.

These days, if your business hasn’t got a presence on the internet (an online presence), it can be hard to know you exist.

What is an “online presence”?  An online presence is any existence of an individual or business that can be found via an online search. An example is a business who has a LinkedIn profile, Facebook page and or Website.

In August 2016, Stuff published an article that referenced to MYOB data which showed 49% of small businesses in New Zealand are not online.  In 2014, 59% were not online and in 2013 66% were not online.

My question is WHY do 49% of business still not have a presence on the internet?  It is that they feel overwhelmed at the work that’s involved?  Do they feel their business are profitable enough without it?

Your audience is not just the people that are walking past your front door anymore. Having a website is just the start and only the beginning.  Once you’ve got the website, that is up to date and mobile-friendly then add to that social media to be noticed. There is a chance that someone will come across your Facebook page whilst scrolling through their posts because a friend of a friend has LIKED it. 

The benefits outweigh the negatives – experience more customer inquiries, customers will be able to do business with you easier, potential customers can contact you more efficiently and you may even notice an increase in revenue.

Make sure you are keeping up with the times!

If you don’t have time to set up or manage your online presence, Quintessential Concierge can help.  Contact Letitia on 021 898 661 or email her on letitia@quintessentialconcierge.co.nz for a FREE introductory meeting to discuss your requirements.


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