11 must-follow tips to keeping clients in your backyard
Time is limited and it can be difficult to find any to keep in touch with your clients but it might be the single most important activity you can partake in.
Business is based on relationships. Most relationships don’t last very long without any form of communication. Communication is the true life source of any relationship. Keep it going and do it effectively, and you will find a strong alliance will be the outcome. An alliance that has potential to bring you more and more business.
So how often do you keep in touch with your clients? What forms of communication do you use? And what added value can you provide to keep your clients in your backyard?
Here are 11 tips that work for us:
- Catching up over Skype – some of our clients don’t live locally so we catch up with them over a weekly Skype meeting. At the moment they have events being promoted on Facebook so we’ll throw in some complimentary advice on how to further promote the events and understand user interaction.
- Be a resource - no matter what your customer needs, try to find it for him, even if it has nothing to do with your business.
- Return their phone calls promptly – and if you haven’t spoken to them for a while pick up the phone and ask them how everything is going.
- Send an email – your client may have emailed you for advice or information on a service and you replied but you haven’t heard from them since. Diarise a follow up.
- Send out a regular newsletter – keep your business in the forefront of your clients’ minds. By sending a monthly newsletter you are reminding them you are there to help. You never know, that client that remained on your database whilst they went away for a while, may just return.
- Be supportive of their projects – from time to time clients may engage you to give advice on projects they’re undertaking that are non business related i.e. writing a book.
- Be genuinely interested in their business – ask them about recent events or important meetings that have occurred.
- Be willing to help whenever – Show clients that you are available when they have a problem. Your business should be open to meet the convenience needs of your clients.
- Commit to achieving their business goals with them – whether the goal is short-term or long-term. Be tenacious in helping them grow their business.
- Uphold the utmost discretion and confidentiality – your clients’ business is their business and nobody else’s. Keep it that way.
- Speak less and listen more – make the effort to truly listen to your clients. Take notes during the meeting so you can remember what was discussed and follow up on anything afterwards. Take the time to hear and get to know clients on a human level. This can be one of the easiest and most impactful ways to stay in touch.
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